Beyond Dukaandari: Why India's Startup Ecosystem Needs a Reality Check
- Sheevum Goel
- Apr 14
- 4 min read
In recent weeks, a heated debate has erupted within India's startup ecosystem following Commerce Minister Piyush Goyal's pointed question to startups: "Dukaandari hi karni hai?" (Do you only want to run small shops?). His comments, urging Indian startups to pivot from food delivery applications to more strategic sectors like semiconductors and artificial intelligence, have sparked both criticism and support. This debate intensified when brand strategist Suhel Seth claimed that "80% of startups in India is nothing but a racket" and questioned whether "startups are an employment exchange," particularly criticizing quick commerce player Zepto's response to the minister's remarks.
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